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This web site states the following, "Welcome to The Pool Specialists." We saw that the web page also said " Go beyond the basics and select from a variety of special additions and products to complement your pool." It also said " One of our relaxing spas or dramatic water features can be the perfect finishing touch. Our professional construction crew will carefully install your pool and any options you have selected. Once the water is added, youll be able to enjoy the view around your pool as well as the time you spend in it! PSPools Info and Tips." The header had Welcome to The Pool Specialists! We specialize in building concrete as the highest ranking optimized keyword. It is followed by Gunite or fiberglass pools. We are located in Hazelwood and MO. which isn't as ranked as highly as Welcome to The Pool Specialists! We specialize in building concrete.